When it comes to your dental practice, you need to hire a web designer. But it may not be easy to find the right expert.
Dentists are often busy with their practice, don’t have the time and often lack the know-how to handle online marketing on their own. But when this task is outsourced, it can be difficult to filter true professionals from amateurs.
Your website is your most valuable marketing asset as a dentist. It is especially true when it comes to designing a website. But you cannot build and manage a productive website alone.
Therefore, prior to hiring a web design agency, you must know the must-have features of a modern and successful dental website.
The number of potential patients who utilise smartphones to access the Internet has gone beyond those who use desktop computers. Now it is more crucial than ever that a website has a responsive design to load speedily and function properly regardless of what device a patient is using.
A year ago, Google rewarded mobile-friendly sites by placing them on the top ranks compared to sites not being updated for devices. Both potential patients and Google’s algorithms prefer mobile-friendly designs making it one of the most critical features of a dental website.
Link your website to social media platforms and online reviews
Web design agency experts know that you must nurture social proof by providing links to your practice on your Facebook page and ratings and reviews on top sites such as Google My Business, Healthgrades and many others. Social media profiles on Facebook, Instagram, and Pinterest enable patients to get a clear picture of the services you offer. Moreover, online reviews provide a firsthand glimpse to patients of what their experience with you will be. For your regular patients, it makes it easy for them to post online reviews and engage with you through social.
Improve patient engagement tools
Enable patients to interact with you 24/7 through the convenience of your website. Features such as the patient portal make it effortless for patients to schedule their next appointment, access health records, and even make online payments. But your website must be well organised and easy to navigate. The CTA should be strategically near the online scheduling features and contact information.
Features such as a regularly updated blog and informative online videos are more engaging to patients than endless pages of text. Your blog posts must be short and sweet, and videos must create the perfect opportunity to answer queries from patients or share a quick office tour. Producing fresh and relevant content regularly impacts your overall SEO. Search engines reward websites that are authorities on specific subject matters and give them a high search engine results ranking. Therefore, blogs and videos are easy for dentists to build a more compelling online digital presence.
Modern visual appeal
It is critical to note that if a site is not visually appealing or well-designed, as much as 38% of users will leave. You must implement strong branding and include your practice’s address and contact information.
Leave enough white space and steer clear of text-heavy pages. Incorporating wide photos and layers of subtle background textures can provide warmth and depth to a dental website, thus providing a fresh and welcoming ambience.
Author: Andrew Paul has more than 5 years of work experience in the field of creative and niche based writing. His expertise are in technical writing that impacts day to day business. This article was written to emphasise on the use of technology in the field of medical sciences and how the latest tech can be leveraged to make the user experience better.