Video SEO – a magical phrase for those who want to make videos more visible on YouTube and other video services. Does it mean ranking a video on top of a Google video search? Or is it an attribute, which gives a video a higher rank than others?
Video SEO optimization needs to be taken into consideration. Recently, video has become more critical in that world–but video can also be optimized for search engines to identify the content of the video. This leads to an increased ranking based on relevancy.
Video SEO is a scorching topic right now. It’s something our clients are looking to do but aren’t sure how to approach it. It can be overwhelming at first, but after reading this guide, you’ll have a good understanding of how to get started with video SEO best practices.
Video SEO is the practice of optimizing a video to increase visibility in search engines like Google, Yahoo, and Bing. Optimizing a video includes adding relevant keywords to the title, description, and tags. Video SEO also includes using metadata and video annotations.
#1 Make sure that your title tag is descriptive and relevant
Videos have increased in popularity over the past few years, and marketers have been quick to jump on the bandwagon. Video content can reach a lot of audiences, both on websites and social media, and boost SEO.
But one thing you might not know about video SEO because the title tag is critical for your video and your site’s SEO. Remember, the title tag is what shows up on search engine results pages (SERPs).
If your title tag is clever, relevant, and descriptive, people will click on it. And, of course, they’ll also stick around once they’re on your page. If they’re watching your video, the title tag should tell them exactly what the video is about.
If not, they won’t stick around. Creating good title tags isn’t as hard as you might think. Here are a few tips to help you optimize your title tags:
Use relevant Keywords: These are how search engines discover your title tag, so make sure they’re in your title tag. Use long-tail keywords, which are longer, more specific keywords.
Don’t stuff keywords in. Search engines penalize spam, so you don’t want to stuff keywords into your title tag.
Try to use exact match keywords, if possible. Exact match keywords are keywords that exactly match the search phrase.
One of the biggest mistakes is people listing a video on a web page without a clear description. If users can’t see what the video shows, they won’t click on it, and if they don’t click on it, Google won’t rank it.
So, how do you write a clear description of what your video is all about?
First, you need to explain the purpose of the video. Is it an explainer video? A tutorial? A product demo? A how-to?
Next, you need to list the keywords or phrases that the users might search for. Keywords are phrases that people use when they are trying to find something on Google. For example, say you’re selling clothing. Your keyword might be “men’s casual clothing.”
Then, you need to describe the video. Where does it start? Where does it stop? How long is it?
Finally, you provide a link to view the video. This is the perfect place to include your keywords. Because Google can’t read video, you need to use the HTML link tag — the “a” character — to tell it where the video is.
If you follow these steps, Google will understand your video.
Video SEO starts with keyword research. You’ll need to do some research to discover which keywords are most popular.
Your keywords must match the video’s content. For example, if the video is about barbecue grills, that keyword would not be a good choice. Instead, try something more descriptive, like “barbecue grills on sale.”
Once you’ve chosen a keyword, you can enter it in the “Video Keyword” field in YouTube’s Add Video to Channel page.
For more tips on optimizing your videos for search, see:
Tags for Videos should ideally be added at the beginning. Adding tags at the video’s beginning is a better option than adding them in the end. If the video is too long, viewers might not find relevant keywords and tags.
Video SEO, also known as video marketing, is the practice of optimizing a website’s video content to rank higher in search engines. According to a 2015 study, 80% of online activity is spent watching videos. And by 2022, online videos will account for 85% of all consumer Internet traffic.
- Make sure your video is hosted on your website.
- Include a concise, relevant, keyword-rich description in your video’s metadata.
- Use descriptions and keywords in your video’s Title and Alt tags.
- Include relevant keywords in the transcription of your video.
- Link your video to your website, social media platforms, and other sites where your customers congregate.
- Optimize your videos for mobile.
- Create a video sitemap.
- Submit your video to video-sharing sites like YouTube, Vimeo, and Wistia.
- Share your video on social media sites.
- Encourage viewers to share and embed your videos.
- Promote your videos on social media sites.
- Create video-sharing buttons for embeddable videos.
- Leverage video-sharing sites to drive traffic to your website.
- Include video in your email marketing campaigns.
- Optimize your videos for search.
- Publish your video to popular video-sharing sites.