It will be an understatement to say good customer reviews are powerful. A few sentences in a review will be more impactful on consumers than an entire website. Just a difference of one start or even a half star can be enough for a shopper to choose a competitor over you. So if you want to stop customers from taking that extra star, all you need to do is ask for customer reviews. It can be awkward to ask for reviews or self-serving. Many of times, people love sharing their opinions, but they are not aware of the opportunity.
“If you do build a great experience, customers tell each other about that. Word of mouth is very important.” – Jeff Bezos, Amazon
Many things go into the decision-making of a customer while purchasing from the company. For instance, when I have to buy something, I ask for recommendations from my friends and conduct online research to learn about my options. The Internet is the best place to make a purchase online, and it does not need to connect with a sales rep. According to HubSpot Research, 60% of consumers believe that online customer reviews are either trustworthy or very trustworthy. This indicates businesses with positive reviews hold a good chance of helping a customer make a purchase decision. People go through essaycritics.com to understand the mindset and opinions of people on the particular writing service provider.
I am going to uncover some of the effective ways to ask for good reviews from customers:
1. Wait for the right moment to ask for help
Asking reviews at the wrong moment may result in a disaster. It may lead customers to leave negative reviews, which hundreds of more people will read. Solicit customer reviews at the right moment to get optimal results.
Here are some strategic moments when you should ask them:
- After tagging your brand in a social media post
- When they have to re-order or re-purchase
- After they demonstrate or experience success with your service or product
- When they refer another customer to you
- If people are spending their time browsing your websites
2. Ask the customer in person
If you are working in an account executive role and you happen to have a close relationship with the portfolio of customers you work with, never hesitate to ask customers to review their experiences in person.
In case you are taking your customers out for lunch or coffee, you can invite them to your company events. Make sure to keep things conversational and do ask them about their experience with your product or service. Even if the customers are happy with your product, you must let them know that you value their opinions and loyalty. While doing so, let them know that you would really appreciate them if they could help you get the word out to more potential new customers.
3. Leverage moments of customer happiness
If you could make a major breakthrough for a client or have received positive feedback from customers, it only means that you have come to the point of customer happiness. This is the perfect moment for you to approach them as if they will be more inclined to give you a good customer review. People approach writing services like MyAssignmenthelp.com will after going through the Topassignmentreviews or MyAssignmenthelp.com review.
4. Reduce the friction where you can
Your customers will be less likely to leave a review if the procedure becomes a hassle for them. Therefore, you must make the process of leaving testimonials as easy as possible.
Here are some ideas for you:
- Add multiple options so customers can choose the platform they are most comfortable on
- Add a link to the page where customers can leave a review to minimise the number of clicks or clicks they must take
- Include a prompt, so you are never at a loss on what to write.
5. Create different spaces to leave reviews
Whether your customers are about to make a purchase or planning to conduct research, make sure you give them enough information to learn about your business. There are several third-party review sites which people consult to learn more about a product or a business:
- Better business bureau
6. Create incentives
Customers should have enough reasons to leave an online customer review. If you want customers to write a review for you, offer incentives like discounts or coupon codes, gift cards, entrance into a contest for an even bigger prize, cold hard cash or online shopping.
At the end of the day, there are no better ways to get good customer reviews than to be consistent with delivering customer experiences. You must focus on the needs and desires of the customers. You might be getting reviews and testimonials without the need to ask anything, but it does not hurt to try.
AUTHOR BIO: Keira is a journalist at one of the most top newspapers in the UK. He is also associated with Myassignmenthelp, where he offers assignment help solutions. If you go through their website, you will only find positive customer reviews.