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As workplaces get increasingly digitized and driven by technology, employee expectations around how they communicate and collaborate with their colleagues and customers have also evolved. Customer expectations have done a volte-face as well, as they look for personalized experiences, and expect communication to be speedy, seamless, and relevant.
Legacy telephone systems don’t make the cut when it comes to meeting the growing communication expectations of customers and employees. Instead, implementing unified communication solutions has become a strategic imperative for businesses as it addresses communications issues in a whole new way and delivers a unified platform where all collaboration applications are available in one single space.
In a world where technology is making life easier for employees and consumers, unified communication solutions are emerging as the torchbearer of changing times. A study by MarketsAndMarkets found that the global UCaaS market size will touch $24.8 billion by 2024.
For those still on the fence about adopting unified communication solutions, here’s a quick sum-up of its advantages:
- Unified communication solutions providers bring together voice and video calling, messaging, and file sharing onto one seamless platform. This enables companies to create multichannel communication sessions so employees can collaborate seamlessly.
- UC delivers experiences that stay constant. Therefore, employees can work the same way, regardless of the endpoint, OS, location, or network used to access the platform.
- UC solutions providers offer communication tools that can be easily integrated with other systems, helping companies to streamline their data.
- UC is simple to set up, seamless to operate, and friendly on the pocket.
Why Businesses Need UC
Going by the varied advantages that unified communication solution development brings to the table for enterprises, there are some very compelling reasons why businesses must adopt this cutting-edge communication technology. Let’s look under the hood and find out.
UC solutions reduce cost, increase scalability
Lowering operational costs is a goal that every business aspires for. Cloud-based unified communication platforms are designed to stay cost-effective, with options such as paying for the traffic or data that you consume instead of a set rate, customized packages, and piecemeal options. What’s more, organizations don’t have to purchase any hardware or tweak their current tech stack to make space for UC solutions. And the icing on the cake? UC solution providers can scale the system as you grow. Upgrades and maintenance happen in quick time with cloud-based UC servers. This kind of flexibility was not available with any other telephony system.
UC solutions guarantee complete security
Providing IT security is one of the biggest advantages of unified communication solutions. These systems work by turning audio signals into digital ones, and all calls are routed through encrypted internet connections. This adds to the security layers of your communication system. In today’s world businesses deal with a lot of sensitive data and information and UC solutions help keep this information safe and out of the reach of hackers. Also, since all communication applications are located on a single platform, authentication is not required for each usage incidence. This also makes it easier to apply a standard set of security policies across all the applications.
UC solutions improve customer experiences
UC solutions have revolutionized the way contact centers work thanks to the seamless customer experiences they provide. Using UC tools, customer service executives can access all information about a customer. This gives them a complete background on the customer even before they say `hello’. They know what their customer’s requirements are and can resolve their issues faster – without the user having to call several times.
UC solutions are the best way to keep remote employees connected
The demand for unified communication solutions spiked during the pandemic, as the global lockdowns forced millions of employees to work remotely. Remote work is impossible to support with premise-based telephony technologies. As workplaces became decentralized, UC became the go-to solution for enterprises as it enabled team members to collaborate seamlessly, and empowered remote employees to use a variety of endpoints across settings – and also ensuring that the UX remains the same as that of an office.
UC solutions increase the productivity of organizations
The quality of communication tools that you provide to your workforce determines the productivity and output of the company. Unified communication solutions add value to enterprises by improving workflows and making communication easier. What’s more, employees need to put in less effort to complete everyday jobs. The modern digital economy is a competitive space and organizations cannot afford to have employees to don’t meet targets and perform optimally. With UC solutions, businesses can ensure that their workforce spends less time in managing communications. Also, when employees face zero roadblocks while communicating and collaborating, they stay more invested with the company and their colleagues. This reflects in the company’s productivity statistics.
UC solutions boost employee collaboration
During the pandemic, employees discovered that work can happen seamlessly over the right communication channels – without them having to fly across continents to attend meetings or collaborate on projects. Using unified communication solutions employees can use video conferencing tools, group messaging, and file sharing to collaborate with their colleagues. UC platforms make it a breeze to connect with co-workers from any part of the world in real-time. Another key way in which UC solutions make collaboration easy is by providing a consistent cross-platform end-user experience, where every employee uses the same applications on their desktops, laptops, and mobile devices. To top it, UC solutions are just a click away for all employees – making ad hoc meetings a reality, and informal collaboration easier.
Collaborating instantly, and on the go, with UC solutions
Unified communication solutions are not just problem solvers. They also provide enterprises with the power to upgrade their communication systems and use innovative tools and applications. This, in turn, makes businesses productive, efficient and increases the levels of team collaboration.
Communication is the crux of any business. By leveraging the advantages of a unified communication solution, enterprises can club all their applications under one umbrella and be business-ready to take on any internal or external collaboration requirements.