Creating fun and engaging content has been every brand’s biggest concern as it helps them to increase their audience reach, grab attention from them, and to motivate them to purchase their products and services.

With the emergence of social media came an era that completely changed the marketing efforts of brands. Amongst all the social media networks, video creation platforms like TikTok have proven to be a big boon for brands and marketers. Soon enough they came up with the trend to embed TikTok video on the website.

This strategy has come up to become a savior for brands that are constantly struggling to increase their marketing game. With a user base of over 800 million users, TikTok allows its users to create short videos ranging up to a couple of minutes that can be combined with fun background music, filters, quirky sounds, and much more to make the result extremely engaging.

Further embedding such engaging content on various touchpoints like websites is an amazing way to reap amazing benefits that we will be mentioning as you continue reading.

Benefits Of Embedding TikTok Videos On The Website

Mentioned below are some of the key benefits of embedding TikTok videos on the website. Adopting this marketing strategy can –

• Improve the overall appearance of your website
• Boost the engagement of your website visitors
• Increase the dwell time of the visitors
• Reduce the bounce rate of the website
• Helps you rank higher on the Search engine ranking page
• Bring more traffic to your website
• Escalate sales and conversions
• Helps you target potential customers using the power of visuals

Brands struggle to get the aforementioned benefits and try all the possible methods for the same that can be obtained easily by adopting this strategy.

All you need to do is select a tool to embed TikTok video on your website. In the next section, we will be guiding you through the two most effective methods to display TikTok videos on your WordPress website where you have a WordPress portfolio template installed using the most effective social media aggregation tool – Tagembed.

Two Ways to Embed TikTok Videos on The WordPress Website

1. Display TikTok Videos Using The Tagembed TikTok Widget

Tagembed is a leading and promising social media aggregation platform that lets its users collect social media feeds from various social media networks including TikTok.

It does not just stop at aggregating. The tool offers a comprehensive set for increasing the efficiency of the TikTok widget.

The users can customize their widget exactly how they want. They can select from a wide range of styling options like themes, layouts, templates, fonts, colors, etc.

The platform has an advanced content moderation panel that allows users to remove any unwanted or inappropriate content from the widget.

Additionally, the users can also get insightful details to determine the performance of the widget on the website. Users can optimize the widget and publish it to improve its performance.

Now that you know it all about Tagembed, have a look at the steps to embed TikTok video using the tool.

• Start by creating a Free account on Tagembed or simply log in if you have an existing account
• Click on Open if you are a new user or Create widget if you already have an account
• Click on the Add feeds option after you reach the dashboard of the tool
• From the pop-up, click on TikTok as the option
• Select the connection type from where you want to aggregate the TikTok videos
• Fill in your credentials and in a few seconds, you will be able to see the feeds in the widget editor
• After customizing the widget how you want, you need to click on the Embed Widget button on the bottom left corner of the widget
• Select WordPress as your website building platform from the available options
• Click on Get Code to generate the embed code and paste it the clipboard
• Log into your WordPress account and navigate to the webpage where you want to embed TikTok video
• Paste the copied embed code into the backend of the website and publish the changes
• Voila! You will have successfully embedded the TikTok widget in your website

2. Embed TikTok Videos Using The Social Media Feeds Plugin

Another great way to embed TikTok videos on your website is by using the social media feeds plugin by Tagembed. Simply follow the steps below to display TikTok videos using this plugin.

• Install the plugin and log in once done
• Next, you need to click on the Open button when you see the widget on the screen
• Choose TikTok as your content aggregation source to create a widget
• Click on the Create widget button
• Copy the code by clicking on the Get shortcode option
• Create a new block to search for the plugin. Select the plugin and a box will appear
• Paste the embed code in the box and click on Embed

Closing Note

We are calling it a wrap and you are now aware of the key reasons to embed TikTok video on the website. You are now ready to display extremely engaging and grasping video content using the best tool and the two easiest ways!

Do try this strategy and you will be amazed at how it transforms your business and takes it to a whole new level!